The buzz

Every once in a while I look through the keyword referrals and do an informal assessment of how people find this blog -- one that's geared for a rather narrow audience. Here are the most popular keywords:

• O'Brien-Fleming (especially doing this kind of design in SAS)
• Bayesian statistics in R
• noninferiority
• NNT (number needed to treat)
• confidence intervals in SAS

On occasion I will get hits from more clinical or scientific searches, such as TGN1412 (the monoclonal antibody that caused a cytokine storm in healthy volunteers, leading to gangrene, multiple organ failure, and for those lucky/unlucky enough to survive, cancer), Avandia, or CETP inhibitors.

At 2000 hits in a year, this is clearly a narrowly-targeted blog. :D